中国市场或有2间索菲特酒店将退出品牌,不排除集团内改牌可能(e.g.上海东方佘山大酒店 - 翰悦阁)。
原文:
Building a consistent offering around the world
This work involves ensuring the consistency of the offering. Of the 118 hotels worldwide with over 31,000 rooms, around twenty have been identified as detractors of the brand and in need of renovation. For 18 of the 20 establishments identified, the owners have already started or are planning to start renovations. 2 establishments will be withdrawn from the portfolio for the Chinese market. Exiting the Sofitel brand can also result in a change of brand within the group.
源自:
https://hospitality-on.com/en/marketing/sofitel-60-years-french-hospitality