本帖最后由 LukeJin0223 于 2024-9-28 16:04 编辑 哈利的移动城堡 发表于 2024-9-28 14:48谢谢扫盲~ 这家也真应该换牌了
照目前的运营状态,大概率是要改牌的,只是不知道还会不会留在集团内。
其实今年集团有在进一步强调品牌一致性,敦促不够符合标准的成员翻修,改牌或退出,未来索菲特品控应该会更好一些。
“Building a consistent offering around the world
This work involves ensuring the consistency of the offering. Of the 118 hotels worldwide with over 31,000 rooms, around twenty have been identified as detractors of the brand and in need of renovation. For 18 of the 20 establishments identified, the owners have already started or are planning to start renovations. 2 establishments will be withdrawn from the portfolio for the Chinese market. Exiting the Sofitel brand can also result in a change of brand within the group.
The same statistics apply to the other brand portfolio managed by Maud Bailly, MGallery. Although the brand is much younger, at just 16 years old, 20 of the 120 hotels worldwide have also been identified as detractors.”