本帖最后由 LukeJin0223 于 2019-3-11 16:19 编辑 雅高集团继续拓展其品牌组合，推出全新中端生活方式品牌TRIBE。雅高凭借在经济型和中端酒店领域的专业经验而闻名，如今在奢华酒店领域享有盛誉，并继续致力于在生活方式市场建立知名度，从而提供更丰富的体验，满足宾客及合作伙伴的需求。 Accor continues to expand its portfolio and is launching a new lifestyle brand in the midscale segment, TRIBE. Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to establish itself in the lifestyle sector in order to offer an ever-greater range of experiences and to satisfy the needs of its customers and partners.
TRIBE，定制解决方案，满足新需求与期待 TRIBE, a custom-made solution for new needs and desires 如今，越来越多旅行者渴望以实惠的价格，享受到优质酒店体验。为此，雅高集团专门打造了全新品牌TRIBE。TRIBE旨在通过原创理念、精彩纷呈的精心定制服务，为旅行者带来惊喜，传达鲜明风格，而对价格的关注放在这些元素之后。TRIBE将革新传统酒店体验，让宾客在现代时尚的室内环境中享受生活、高效工作、尽情娱乐。 Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travelers seek a high-quality hotel experience at an affordable price. TRIBE aims to surprise travelers with an original, exciting and carefully curated offer that focuses on style rather than price. Tribe is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors. TRIBE希望通过锐意创新的方式，充分满足顾客的期待与需求。全新“TRIBE”理念采用与众不同的灵活模式，致力于吸引旅行经验丰富的国际客户。无论是商务出行还是度假休闲，TRIBE客户群体都是现代人的典型写照：独立自信，充满好奇心和冒险精神。 TRIBE intends to meet the expectations and requirements of customers in a ground-breaking way. With a flexible and unique model, the new “TRIBE” concept targets an international clientele of regular travelers. Whether traveling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.
TRIBE，焕然一新的酒店理念 TRIBE, a totally redesigned hospitality concept TRIBE悉心打造温馨宜人的大堂，并以此为中心营造充满活力的生活空间，每间客房均配备先进高科技设施，带来自在舒适的享受，力求为经验丰富的旅行者提供恰到好处的优质服务。 TRIBE welcomes regular travelers by providing them with everything they need and nothing they don’t in vibrant living spaces, centered around a welcoming lobby area, guest rooms offering the utmost comfort and the latest technologies. 宾客可获得丰富多样的体验： Guests are offered a multifaceted experience: • 设计新颖 • Smart design 在TRIBE，设计不仅仅彰显于细节之处。每个生活空间和每项服务都尤其注重为宾客带来便利，同时兼顾时尚风格与舒适度。每处细节的设计都旨在提升空间感，令装饰更加美观，改善顾客体验。酒店公共区域和客房一样采用时尚前卫的设计，可通往室外的设计营造出更加宽阔的空间感。 宾客可尽情体验多个充满创意的区域。无论是工作、开会，还是小酌，所有需求都能得到满足。TRIBE集酒店的温馨热情、时尚都市的闲适意趣和家一般的舒适惬意于一体，并力求不断开拓创新。 At TRIBE, design finds its expression beyond the details. In each living space and for every service, particular attention has been paid to user-friendliness without overlooking either style or comfort. Everything has been designed to increase the sense of space, enhance the decor and improve the customer perception. The design is sleek – the hotel’s common areas, like that of the guest rooms, create a feeling of greater space by opening out onto the exterior. Several creative areas are available to guests. Working, arranging a meeting or enjoying a drink, everything is possible. As welcoming as a hotel, as laid-back as a trendy urban hub and as relaxing as a home, Tribe is constantly reinventing itself. • 充满艺术感的品牌 • An artistic collection 充满艺术感的装饰物品，为时尚设计锦上添花，营造高端格调。例如Moroso座椅、一系列Jean-Paul Gaultier靠垫、英国知名设计师TomDixon设计的灯具等。从大堂到客房，乃至各个公共区域，TRIBE精心制作、挑选、安装每件物品，为酒店打造别具一格的装潢。 The modern style is complemented by artfully designed objects giving the perception of an upscale space. Moroso chairs, an array of Jean-Paul Gaultier cushions, lamps provided by the renowned British designer Tom Dixon, etc. From the lobby to the guest rooms, and encompassing the common areas, each TRIBE object has been carefully crafted, selected and installed in order to bring a distinctive decor to the hotel.
• 注重基本要素的服务 • A service focused on the essentials 与时尚设计相呼应，TRIBE回归基本，恰到好处地满足宾客所需。在客房中，宾客可享受到床下储存空间带来的便利，以及智能电视带来的放松时刻，或者在配备Kevin Murphy专业洗浴产品的浴室唤醒身心活力。房内还免费提供Nespresso胶囊咖啡和T2茶包。Grab & Go餐饮吧全天开放。 Echoing this smart design, TRIBE is going back to basics to give customers what they want, and nothing else. In their rooms, guests will benefit from under-bed storage, have the opportunity to unwind in front of the Smart TV or enjoy a refreshing shower using Kevin Murphy professional products. Nespresso coffee capsules and T2 teabags are provided free of charge in place of a pricey minibar. A Grab & Go station is also available 24/7. • Experiences and expectations TRIBE顾客因对设计和科技的热爱而集聚于此，在突破传统的个性化酒店中畅享高品质体验。TRIBE酒店与本地生产商合作，致力于选用新鲜的时令菜品，提供优质正宗的美食。TRIBE美食区白天化身咖啡吧，晚上化身酒吧，时时满足任何口味需求。 此外酒店还提供自行车租赁服务、健身中心、联合办公区域以及城市观光活动，价格实惠。 United by a love of design and technology, TRIBE customers will enjoy a high-quality hotel experience in non-standardized properties. In partnership with local producers, Tribe hotels combine authentic and responsible cuisine and are committed to using seasonal products. Regardless of the time of day or night, the TRIBE Foods area – a café by day, a bar by night – will satisfy all tastes. Bicycle rental services, fitness center, co-working areas, as well as great city deals will all be available at an affordable price.
TRIBE，推动雅高在生活方式领域发展的又一助力 TRIBE, an alternative that boosts lifestyle 作为全球知名的旅行和生活方式服务商，雅高集团不断拓展旗下品牌组合。继成功推出JO&JOE，以及与25Hours、Mama Shelter、还有近期的sbe集团（包括Delano、SLS、The House of Originals、Mondrian及Hyde品牌）携手合作，雅高进一步推动了其在生活方式领域的发展。 As a world-leading actor in the travel and lifestyle sectors, Accor continues to expand its brand portfolio. Following the success of JO&JOE and partnerships with 25Hours, Mama Shelter and, more recently, sbe Entertainment (including the Delano, SLS, The House of Originals, Mondrian and Hyde brands), Accor proceeds with the enforcement of its lifestyle ecosystem. TRIBE现已有一家酒店（126间客房）开业，位于澳大利亚珀斯，邻近世界上最大的市中心公园之一-- 国王公园的植物园。另有十家酒店计划在2022年底之前开业，分布于欧洲和亚太地区，共计超过1,700间客房。 TRIBE currently consists of one address (with 126 rooms) just a stone’s throw away from the botanic garden at Kings Park, Perth, Australia – one of the largest inner-city parks in the world. Ten other openings are already scheduled to take place by 2022 in Europe and Asia Pacific, totaling more than 1,700 rooms.
欧洲首家TRIBE酒店，英国格拉斯哥TRIBE酒店（290间客房）将于2019年中旬开业 TRIBE Glasgow – UK, the first 290-room Tribe hotel in Europe opening mid 2019 不仅致力于吸引顾客，还希望吸引业主和投资者，通过具有经济效益的空间和服务提升顾客体验，确保能够带来可观的利润回报。 TRIBE has been designed to appeal not only to guests, but to owners and investors as well with a product that guarantees superior financial returns thanks to improved customer perception based on economical spaces and services. 雅高集团全球首席发展官郭普善（Gaurav Bhushan）表示：“TRIBE品牌目前还有50余家酒店正在协商筹建中，计划在未来数年内开业。我们相信TRIBE品牌将很快在世界各地取得强劲发展，开设至巴黎、伦敦、新加坡、迪拜和曼谷等门户城市。到2030年，该品牌酒店将遍布全球150个目的地。” Gaurav Bhushan, Chief Development Officer at Accor, said, “The pipeline of over 50 hotels currently being negotiated for the coming years leads us to believe that the TRIBE brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai, Bangkok… It will be making its debut in 150 international destinations by 2030.”
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