"The name, OnQ (pronounced "On Cue"), supports the Hilton Hotels Corporation 'Customer Really Matters' (CRM) strategy and represents information that is available to team members on demand, prompting them to act on guest 'cues' -- preferences and service-recovery alerts -- that will delight customers and create a bond of loyalty to the Hilton Family of Hotels," said Tim Harvey, chief information officer for Hilton Hotels Corporation. "OnQ also represents an integrated suite of tools that 'cue' hotel operators to respond decisively to current market conditions and make informed business decisions based on historical trends and competitive data."