Hi XXX,
I hope you and your family are staying safe and healthy as we all navigate today’s global health environment. As you’ve likely seen, on Sunday, May 10, Avianca announced that it initiated reorganization proceedings under Chapter 11 of the United States Bankruptcy Code. I’m reaching out to you today to provide an update on our continued partnership with Avianca as well as reiterate LifeMiles’ commitment to you.
It’s important for you to know that Avianca plans to continue honoring the LifeMiles loyalty program, and has extended its frequent flyers’ Elite status through January 2022. Members will continue to earn miles on Avianca flights as well as redeem LifeMiles for Avianca tickets, or for tickets with Star Alliance and other air partners, as normal. Avianca expects tickets redeemed with miles will continue to be exempt from change penalty fees until October 2020. You can find more information on Avianca’s announcement at
www.aviancawillkeeponflying.com.Please keep in mind that LifeMiles is a separate business from Avianca. Our company has a strong financial position and our assets are well insulated from Avianca’s reorganization process. This news does not affect your member status, your miles balance or how we do business together.
LifeMiles is operating as normal, supported by our strong and growing coalition of more than 550 commercial partners and loyal member base – so you can remain confident in the value of, and ability to redeem, your miles today, tomorrow and beyond. You can continue to earn miles through your everyday purchases by using your LifeMiles credit card, and by shopping in our broad network of partners, which includes premier hotels, major car rental companies, popular restaurants, and other commercial establishments such as gas stations, supermarkets and leading apparel brands.
In addition, the miles you’ve earned are safe, ready to be redeemed whenever you’re ready to live them to the fullest – LifeMiles will not expire any miles between April 1, 2020, and December 31, 2020. I’d also emphasize that every accrual of miles extends the validity of all miles in your account for at least 12 months more. In this way, the best way for you to protect your miles is to keep earning more!
Moving forward, we understand you may have questions, and encourage you to take a look at the FAQ we have posted at
www.LifeMilesNews.com.Importantly, I want to thank you for your continued support and loyalty to LifeMiles. Our team is monitoring the COVID-19 situation closely and will be sure to share any additional updates with you. In the meantime, take care, and I look forward to helping you live your next adventure soon.
Sincerely,
Matt Vincett
LifeMiles Chief Executive Officer
